Remarketing Campaigns
Specifically target people who have visited your website or interacted with your brand in the past.
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Remarketing Campaigns MANAGEMENT
How Does Our Remarketing Campaigns Work?
brand reminder Remarketing campaigns can be a great way to keep your brand top-of-mind with your target audience and to increase the chances that they will return to your website or purchase your product or service.
re-engage customers The goal of a digital remarketing campaign is to re-engage customers who have shown an interest in a company's products or services, and to encourage them to complete a desired action, such as making a purchase.
re-engage customers The goal of a digital remarketing campaign is to re-engage customers who have shown an interest in a company's products or services, and to encourage them to complete a desired action, such as making a purchase.
drive conversions Remarketing campaigns can be highly effective in driving conversions, as they allow companies to target ads to a highly-qualified audience.
Multiple Ad Methods These ads can be served through a variety of online channels, including display advertising, search advertising, social media advertising, and email marketing.
Multiple Ad Methods These ads can be served through a variety of online channels, including display advertising, search advertising, social media advertising, and email marketing.
Benefit of Remarketing campaign
“Drive traffic to your website and generate leads and sales.”
01.
Better customer retention
Remarketing campaigns can help improve customer retention by reaching people who are already interested in your product or service.
02.
Greater brand loyalty
Remarketing campaigns can help create greater brand loyalty by reaching people who are already interested in your product or service.
03.
Improved customer satisfaction
Remarketing campaigns can help improve customer satisfaction by reaching people who are already interested in your product or service.
04.
Lower cost per conversion
Remarketing campaigns can help lower the cost per conversion by targeting people who are more likely to convert.
05.
Greater control over budget
Remarketing campaigns can help you have greater control over your budget by allowing you to target only the people who are most likely to convert.
06.
Increased customer lifetime value
Remarketing campaigns can help increase customer lifetime value by reaching people who are already interested in your product or service.
Remarketing Campaigns Services
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Frequently Asked Questions
“About Our Google Ads Management Services“
A digital remarketing campaign is a marketing campaign that targets people who have already visited your website. It involves showing them targeted ads as they browse the web, in the hope that they’ll come back to your site and convert.
Digital remarketing campaigns work by placing cookies on the devices of people who visit your website. These cookies then allow you to show these people targeted ads as they browse the web. The aim is to get them to come back to your site and convert, whether that’s by making a purchase, signing up for a newsletter, or taking some other action.
If you want to create a Facebook Ads Remarketing campaign, then you can do it in two ways.
a. Creating a Custom Audience
b. Creating a Standard Event
Let’s discuss both of them one by one.
a. Creating a Custom Audience
A custom audience is a list of potential or existing customers that can be targeted with a specific campaign.
1. To create a custom audience, you need to log in to your Facebook Ads account.
2. Click on ‘Tools’ and then click on ‘Audiences’.
3. Click on ‘Create Audience’ and then click on ‘Custom Audience’.
4. You will be directed to the page where you have to select ‘Website Traffic’ from the drop-down and then click on ‘Create’.
5. You will be directed to the page where you have to select ‘Website Traffic’ from the drop-down and then click on ‘Create’.
6. Enter the URL of your website in the ‘Website URL’ field and then set the ‘Event’ to ‘All Website Activity’.
7. Set the ‘Audience Name’ and then click on ‘Create Audience’.
8. After the audience is created, click on ‘Create Campaign’.
9. You will be directed to the page where you have to select ‘Awareness’ from the objective drop-down.
10. Select ‘Brand Awareness’ from the sub-objective drop-down and then select the audience you have created in the ‘Audience’ tab.
11. Click on ‘Continue’ to move forward.
12. Set the ad spend, ad delivery, and set the ad placement.
13. Click on ‘Continue’ to move forward.
14. Select the ad format and format and then click on ‘Create Ad’.
15. Provide the ad details and then click on ‘Create Ad’.
16. Wait for the campaign to get activated and start running.
Now, you have successfully created a Facebook Ads Remarketing campaign.
b. Creating a Standard Event
A standard event is a list of potential or existing customers that can be targeted with a specific campaign.
1. To create a standard event, you need to log in to your Facebook Ads account.
2. Click on ‘Tools’ and then click on ‘Audiences’.
3. Click on ‘Create Audience’ and then click on ‘Custom Audience’.
4. You will be directed to the page where you have to select ‘Website Traffic’ from the drop-down and then click on ‘Create’.
5. Enter the URL of your website in the ‘Website URL’ field and then set the ‘Event’ to ‘All Website Activity’.
6. Set the ‘Audience Name’ and then click on ‘Create Audience’.
7. After the audience is created, click on ‘Create Campaign’.
8. You will be directed to the page where you have to select ‘Awareness’ from the objective drop-down.
9. Select ‘Brand Awareness’ from the sub-objective drop-down and then select the audience you have created in the ‘Audience’ tab.
10. Click on ‘Continue’ to move forward.
11. Set the ad spend, ad delivery, and set the ad placement.
12. Click on ‘Continue’ to move forward.
13. Select the ad format and format and then click on ‘Create Ad’.
14. Provide the ad details and then click on ‘Create Ad’.
15. Wait for the campaign to get activated and start running.
Now, you have successfully created a Facebook Ads Remarketing campaign.
Before you create your remarketing campaign, you’ll need to set up a few things first:
A Google Ads account
A website
Google Analytics
Google Tag Manager
Once you have these set up, you can create your remarketing campaign in just a few steps:
1. Set up your remarketing lists in Google Analytics.
2. Create your ad groups and campaigns in Google Ads.
3. Set up your remarketing tags in Google Tag Manager.
4. Add the remarketing tags to your website.
5. Monitor your campaign’s performance and make changes as needed.
Digital remarketing campaigns are important because they allow you to stay top–of–mind with your target audience and keep your brand in front of consumers who are most likely to convert.
You want to run a remarketing campaign. You have a list of existing customers who have already made a purchase and a list of existing customers who have visited your website but have not made a purchase.
Create one ad group for existing customers who have already made a purchase and another ad group for existing customers who have visited your website but have not made a purchase.
If you want to create a LinkedIn Ads Remarketing campaign, then you can do it in two ways.
a. Creating an Audience Group
b. Creating a Custom Audience
Let’s discuss both of them one by one.
a. Creating an Audience Group
An audience group is a list of potential or existing customers that can be targeted with a specific campaign.
1. To create an audience group, you need to log in to your LinkedIn Ads account.
2. Click on ‘Audience Manager’ at the top of the page.
3. Click on ‘Create Audience’ and then click on ‘Create Audience Group’.
4. You will be directed to the page where you have to select ‘Website visitors’ from the ‘Create Audience Group from’ drop-down.
5. Enter the name of the ‘Audience Group’ in the ‘Name’ field.
6. Click on ‘Add’ and then enter the URL of your website in the ‘Website URL’ field.
7. Click on ‘Save’.
8. Click on ‘Create Campaign’.
9. You will be directed to the page where you have to select ‘Awareness’ from the objective drop-down.
10. Select ‘Brand Awareness’ from the sub-objective drop-down and then select the audience you have created in the ‘Audience’ tab.
11. Click on ‘Continue’ to move forward.
12. Set the ad spend, ad delivery, and set the ad placement.
13. Click on ‘Continue’ to move forward.
14. Select the ad format and format and then click on ‘Create Ad’.
15. Provide the ad details and then click on ‘Create Ad’.
16. Wait for the campaign to get activated and start running.
Now, you have successfully created a LinkedIn Ads Remarketing campaign.
b. Creating a Custom Audience
A custom audience is a list of potential or existing customers that can be targeted with a specific campaign.
1. To create a custom audience, you need to log in to your LinkedIn Ads account.
2. Click on ‘Audience Manager’ at the top of the page.
3. Click on ‘Create Audience’ and then click on ‘Create Audience Group’.
4. You will be directed to the page where you have to select ‘Website visitors’ from the ‘Create Audience Group from’ drop-down.
5. Enter the name of the ‘Audience Group’ in the ‘Name’ field.
6. Click on ‘Add’ and then enter the URL of your website in the ‘Website URL’ field.
7. Click on ‘Save’.
8. Click on ‘Create Campaign’.
9. You will be directed to the page where you have to select ‘Awareness’ from the objective drop-down.
10. Select ‘Brand Awareness’ from the sub-objective drop-down and then select the audience you have created in the ‘Audience’ tab.
11. Click on ‘Continue’ to move forward.
12. Set the ad spend, ad delivery, and set the ad placement.
13. Click on ‘Continue’ to move forward.
14. Select the ad format and format and then click on ‘Create Ad’.
15. Provide the ad details and then click on ‘Create Ad’.
16. Wait for the campaign to get activated and start running.
Now, you have successfully created a LinkedIn Ads Remarketing campaign.
