Google Ads (formerly Google AdWords) is an online advertising platform that businesses use to promote their products and services on Google, YouTube and other websites across the web. Google Ads advertising service allows advertisers to bid on certain keywords in order for their clickable ads to appear in Google’s search results in what we term Pay Per Click (PPC). With a Google Ads account, advertisers can customise their budgets, targeting, start or stop ads. We assist in simplifying this complicated process so that you can focus on your business.

Both Search Engine Optimization (SEO) and Pay Per Click (PPC) are digital marketing strategies for your business to drive user traffic to your website. SEO is a more comprehensive strategy of optimizing your site’s content to propel your site to the top of Search Engine Results pages. SEO depends on organic growth but has more consistent results when your website has frequently updated authoritative quality content that increases the value of your overall website. PPC is a strategy of bidding on ads on Search Engine Result Pages such as Google when someone types in a search query with your keywords. PPC deliver immediate results when you can afford to pay for popular related keywords. PPC allow you to target highly specific users e.g. age range, gender, income bracket, education level, and even marital status. Thus, it allows the promotion of time-sensitive business offers. PPC results are also displayed above organic search results in Search Engines as they are paid for. We optimize both SEO and PPC as part of your online marketing strategy.

The first cost is the amount of money you spend bidding on keywords and running the ads campaign. The larger the marketing budget, the faster the results. The second cost
is hiring a digital marketing company such as our to manage your campaigns. We have integrated costing as you can see in our packages or we can prepare custom solutions with custom pricing based on your needs.